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Apple keeps busy reinventing the banner Apple undeniably has great TV advertising with TBWA’s “Get a Mac” spots, starring AdFreak favorite John Hodgman. As we mentioned previously, it’s also been extending its creative excellence to that most humble of vehicles, the Web banner. Today’s NYTimes.com continues Apple’s latest innovation of syncing up Web-display ads to work together to tell a story. The first iteration of this approach was so successful that it has drawn over 600,000 views on YouTube. The only problem was, it crashed some browsers, leading tech blog Engadget to pull the ad. They seem to have worked out the kinks for the new execution. —Posted by Brian Morrissey

January 17, 2008 in John Hodgman, Morrissey | Permalink

Comments

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Really? Buying two linked units that and paying the premium to stream video so you can run a tv spot is considered extending creative excellence on the web? Or is it just taking advantage of the youtube idea of "people are lazy so video on the internet is awesome".

I've seen good interactive advertising. It's interactive. This isn't. It's good because it communicates one idea - vista blows - in an entertaining way. However, it's not any more innovative than embedding a youtube feed.

Posted by: briang | Jan 17, 2008 7:37:38 PM

you clearly know little about working with flash. This breaks the boundaries in interactive units - the units are interacting with each other in a way that I haven't seen online

Posted by: tina | Jan 17, 2008 8:16:13 PM

my first job was working with john hodgeman at a literary agency in nyc. i can't believe he's now crawling all over the home page of the ny times!

Posted by: gues | Jan 17, 2008 9:19:51 PM

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