Berry pickers survive to make great juice

Sweden is on a roll lately with the odd commercials. Following last week’s super-sized McDonald’s weirdness, here’s an ad from Saatchi Stockholm and Traktor for Jokk juices. As the unfortunate hero of the spot learns, Jokk berries are hard to pick, but the juice is easy to drink, so it’s apparently a wash. The tagline is sung in a kind of Steeleye Span vocal, which is a nice touch. See a second spot after the jump.

—Posted by Tim Nudd

January 28, 2008 in Freaky, Nudd | Permalink

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Thesing-songing is supposed to be Joik, or at least joik inspired. Like cloudberries, lingonerries, mosquitos, swamps and the occasional bear it's very much a northern thing. You should visit us, it's the land of the midnight fun after all! ;)

http://en.wikipedia.org/wiki/Joik

Posted by: Dabitch | Jan 29, 2008 5:47:31 PM


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