Dead again in new Philadelphia tourism ads Philadelphia’s new uwishunu tourism campaign extends, at least to my eye, the funereal themes that have previously appeared in ads for the city’s attractions. In the latest effort, we’re invited to ponder what’s going on inside various locked and gated venues, all of which resemble cemeteries or vampire castles. The ad here features some sort of hook dangling from a wall. It looks like a torture device. (Don’t try to get in. Run away!) See two more ads here. The overposed models are creepy, as though they’re promoting Transylvania. All that said, iduwishinu what is behind those gates. If it’s a human sacrifice and/or karaoke night, book my flight to Philly! —Posted by David Gianatasio

January 3, 2008 in Gianatasio | Permalink

Comments

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Then can run all the ads they want. Philly is still an inflamed boil on the ass of America.

Posted by: | Jan 3, 2008 7:53:03 PM

Have you ever been to Philly? It's probably one of the best cities on the east coast. And I've lived in Baltimore, Boston and New York. Adn I'm now in San Diego. It's definitely one of the best eating towns. It's still relatively affordable. It's surrounded by great neighborhoods.

I like this campaign. It makes you think. Instead of just showing you a bunch of overstylized crap no one is gonna want to do anyway. Nice job.

Posted by: | Jan 3, 2008 8:47:45 PM

David, it's called originality. Once in a while an agency sacrifices a goat to the devil to get the client to buy stuff like this. And then the creatives have a great portfolio ads that leads them to a better job at a better agency.

"Philly is still an inflamed boil on the ass of America."

---Hmmm, sounds to me like you're from New York. Why do New Yorkers insist on hating any place other than their city? Are they that insecure?

Posted by: Bobby | Jan 4, 2008 4:49:52 PM

Looks like they definitely used past Diesel work as a reference for this shoot. It's looking too high fashion for me. Philly's a cool city for sure but this work is weird for year round. Maybe arond Halloween or something if they were promoting their haunted, scary spots.

Posted by: ponder | Jan 9, 2008 1:08:40 PM

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