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Dunkin’ Donuts orders big cup of YouTube
We’ve reached the zenith—or is it the nadir?—of Web 2.0. You can now visit the Dunkin’ Donuts channel on YouTube. Of course, there’s a UGC contest going on there. Explains Dunkin’ honcho Frances Allen: “Our loyal customers regularly tell us stories, both heartwarming and funny, about how they keep this country running. We’re pleased to launch our new YouTube channel to give people a chance to tell their unique stories in their own creative way.” Oddly, I have seen folks at Dunkin’ tell “stories” in “creative ways” about how they “keep this country running.” Scary stuff. Anyway, I enter all marketing-related contests here on AdFreak, and this one’s a no-brainer. Rachael Ray walks into a shop with a cup of joe from Starbucks, and Fred the Baker takes his doughy, caffeinated revenge. That’s how I keep America running. Here’s Fred in a classic ’80s spot. Bakerman, this French vanilla’s for you!
—Posted by David Gianatasio
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January 24, 2008 in Gianatasio | Permalink
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Comments
What him say?
Posted by: TC | Jan 24, 2008 12:04:21 PM
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