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‘Jumper’ viral wreaks havoc on sports site
In the style of HEMA’s much-loved “wait for it” products page comes the new viral promotion for Jumper, a movie about a guy who can teleport. The result is an interesting example of an ad interacting with content, even if it is fake content plastered over a real Australian sports site. What’s really impressive is that this viral concept actually offers a more succinct explanation of the movie’s plot than does the overly blunt trailer, which you’ll see at the end of the animation. I mean, does every trailer voiceover have to spell out the situation for you? “In a world where some people can teleport, guys are always chasing them with grappling hooks.” Sure, I’m paraphrasing, but with a plot like that, you should really just err on the side of mystique. Hat tip to Twitter’s jg_howard. UPDATE: American Copywriter points out a video execution from the
campaign, this time with Hayden Christensen jumping into an HP spot
featuring Serena Williams. The result is a loooong 90 seconds. Read the
backstory here.
—Posted by David Griner
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January 29, 2008 in Griner | Permalink
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Comments
Its takes over a minute to load, then stalls again half way through. It doesn't have any chance of ever going live or any site accepting this type of ad.
Outside of the ad community, I can't imagine anyone wanting to view this ad.
Posted by: Ryan | Jan 29, 2008 12:34:01 PM
Yeah, this is pretty awful. It's not nearly as well executed as the Hema ad, and it takes forever to load...twice.
Posted by: Chris Griswold | Jan 29, 2008 5:20:19 PM
Harsh comments.
I worked on this as while the load is big. Coming in at 2.5MB x 2, it's smaller than your average movie trailer, the trailer on the official Jumper site is 12MB!
I don't think awful is a valid comment though. Maybe I'm too close but I thought it was executed quite well.
This isn't a "banner" per say more a piece that is linked from other marketing out there and dare I say an attempt at "viral".
Posted by: Ash | Jan 30, 2008 8:07:25 PM
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