Kids enlisted to invent the next great toy

This year marks the 60th anniversary of Wham-O, the plucky little toy company that’s been making the same three things since World War II ended. This clearly isn’t the legacy they want, because they’re celebrating with a contest in which kids can design a new toy for the company. Provided they and their parents can parse through the dense legalese, that is. It’s a cool idea, as Wham-O basically gets some child labor for free. And while none of us at AdFreak is young enough to apply, my idea would have been a bouncy rubber version of this.

—Posted by David Kiefaber

January 30, 2008 in Kiefaber | Permalink