Model sues online jeweler over orgasmic ad

You might recall the above Szul.com spot, which we wrote about in November. Its “sexy, adult storyline” involved a woman getting orgasmic after receiving a diamond pendant. (Tagline: “Jewelry works every time.”) Now, it seems the model is suing the online jeweler for mucking up her “wholesome image.” According to court papers dug up by the Associated Press, the unidentified 37-year-old woman says she did not “consent to or authorize the use of her likeness, picture, image or name to simulate a female having an orgasm or otherwise experiencing sexual pleasure.” Also, she only got $200 for the gig. She’s suing for $5 million. The appropriate price tag is probably somewhere in between.

—Posted by Tim Nudd

January 3, 2008 in Nudd | Permalink

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Sorry, this is complete BS.

Who cares about all the other shots that were "comedic" and were not used. There is absolutely NO WAY this woman did not know she was acting out an orgasm.

If she had a problem with that idea, she probably shouldn't have dressed in a lace teddy, laid down on silk sheets, and moaned until climax.

The commercial made me uncomfortable when I watched it the first time, now it makes me sick. She was probably imagining $$ while she acted that scene out.

Posted by: Stephanie | Jan 3, 2008 9:58:57 AM

the question remains: jewelry ... orgasm: which was the fake?

Posted by: daveg | Jan 3, 2008 10:14:40 AM

Exactly, Stephanie. How can she possible claim she did not consent to it when she filmed THAT? Szul should just walk into court, show the above video and say "we rest our case."

Posted by: adwriter | Jan 3, 2008 2:50:39 PM

"Ok, honey, now rub your breasts...great, that's great...can you moan a little bit louder? PERFECT! Work those hips, darling, work 'em...aaaand CUT. This'll be the best United Church of Christ ad ever."

Posted by: Paul | Jan 6, 2008 8:16:33 AM


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