New Dodge Ram puts cattle in the mood

There were bound to be a few glitches when Chrysler decided to promote the 2009 Dodge Ram on Sunday by escorting a herd of Texas Longhorn cattle through the streets of Detroit. Things seemed to go pretty smoothly until Chrysler LLC vice chairman and president Jim Press tried to describe the revamped model’s benefits, just as some of the cattle started mounting each other. “The bulls want to see the trucks, they don’t want to leave,“ Press said as the romance began. “Oh, look at that. ... Well, let’s not watch that.” Auto writers have praised Press for his ability to roll with the situation, but I think he missed a few good opportunities: “Here, watch what we’re gonna do to the competition.” “See? Dodge always comes out on top!” “Hey, looks like someone is playing John Mayer on the new Dolby 7.1 in-dash MP3 player!” Or, for maximum awkwardness, he could have just yelled “Ram!” into the microphone until it was over. Photo via The GarageBlog.

—Posted by David Griner

January 14, 2008 in Griner | Permalink