Nike’s new cleats are tough on your feet
Is it a good thing when the TV commercial for your soccer shoe looks like a Discovery Channel special on self-surgery? The idea behind this Nike ad is that the boot is so lightweight, it’s like it’s not even there. Thus, the guy is seen lacing up his feet rather than his shoes. Also, as he click-clacks down the tunnel toward the field, it becomes evident that he’s also developed great cleat-like callusus on the soles of his feet. Which will also need medical attention at some point. Via Advertolog, which credits London’s Nice Shirt Films as the agency.
—Posted by Tim Nudd
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January 31, 2008 in Nudd | Permalink
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Comments
I'm not even going to watch because just the still alone gives me the heebie jeebies. That's gross.
Posted by: Adwriter | Jan 31, 2008 9:27:28 AM
I don't dare click either. DO NOT WANT!
Posted by: Dabitch | Jan 31, 2008 10:05:33 AM
It's not as gross as you think. I watched it, it was freaky, but it wasn't that bad.
Posted by: Bobby | Jan 31, 2008 10:23:14 AM
Awesome.
this is a plasma mnenbranic device, isn't it?
Posted by: Nancy | Jan 31, 2008 4:41:15 PM
ew.
Posted by: slacker | Jan 31, 2008 5:36:01 PM
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