NYC laundromats think you’re just too fat
—Posted by Tim Nudd |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
It seems like laundromat advertising is all the rage this week. Though the new Cheetos spot set in a laundromat sends a 100% negative message, unlike the New York campaign which is trying to send a positive message in a totally degrading way.
Posted by: Dear Advertiser, | Jan 16, 2008 12:36:03 PM
Very smart! Insult your target audience! Way to go, Ad Council. Or should I call it, Ad National Socialist Council?
Or maybe The Ad Nazis.
I wonder if McCann Erickson has any food accounts. I mean, if they're gonna tell you to lose weight, they shouldn't be selling Oreos. Or maybe The Ad Nazis will force Nabisco to make products with no fat, no carbs, no calories and no taste.
Of course, the now government subsidized 65 billion dollar weight loss industry already sells overpriced products that taste like crap. And if that's what the people from McCann Erickson want to eat, fine, then cancel their lunch hours and feed the fuckers powerbars. And in the meantime, make exercise mandatory at work, give everyone a personal trainer. In fact, don't even look at portfolios when hiring, just ask everyone to strip naked for a body fat analysis.
And after we're done fighting obesity, let's fight baldness, there's too many bald people, make them wear wigs.
Where's Hitler? Maybe he should ran for president. If people want a nazi state, they should get it.
Posted by: Bobby | Jan 16, 2008 1:26:03 PM
This kind of advertising is the reason so many are fat. It's a display of a wasteful fat nation with this advertising.
Wasting t-shirts for the sake of spreading a message. Who will put that on a baby to recycle it? There is no recyclable answer for this!
Posted by: Inbound Business Phone Leads | Jan 16, 2008 2:02:23 PM
What a waste of money. The average New Yorker is fitter than the average American (thanks to carrying laundry up six floors of stairs, lots of walking and the like).
The only reason to do this campaign is to fill some creative's ego. Let's see if he (because most likely is a he) can make a "cool" idea for a market that really needs it. Like Houston or Chicago.
Posted by: Somebody | Jan 16, 2008 2:13:56 PM
Bravo McCann! Thank god that someone is actually doing something a little more in-your-face about the obesity problem in this country. All the other advertising, out there, trying to get these fatties to tighten up, for health reasons, is too soft.
Posted by: Bobby Mustbefat | Jan 16, 2008 3:56:14 PM
good idea, but McCann grossly overestimated the targets' self-control and sense of shame. most t-shirts have already been consumed. note to future campaigns: the white color and soft touch translate to "made of marshmallow" in that sluggish American engine known as the fattie brain.
Posted by: cerealfordinner | Jan 16, 2008 4:38:47 PM
Whatever, Bobbie Mustbefat, your interest in other people's weight only demonstrates how bored you must be. Only people bored out of their minds have time to focus on others. But don't worry, someday you're gonna understand, when someone who is fat decides to bring a gun to the office and shoot everyone, or when another fat person decides to blow up a gym. It hasn't happened yet, but I predict that someday it will happen.
Posted by: Bobby | Jan 16, 2008 7:39:55 PM
Wow, Bobby, I never knew fat people were so violent. Have a Ho-Ho and relax. Are you planning on shooting all your co-workers? You planning on blowing up a gym? Why don't you take all your negative energy and focus it on dropping a few pounds. You'll be a happier person - and maybe a little less violent.
Posted by: Bobby Mustbefat | Jan 17, 2008 9:38:32 PM
If shaming fat people REALLY made them thin, there wouldn't be a single fat person in America. Just saying.
Posted by: Amber | Jan 18, 2008 11:50:19 AM
Do they put these shirts in every dryer or do they go out scoping for fat people? What about the anorexic/bulimic who isn't fat and certainly doesn't need the added fuel to their disordered fire?
What about the person who isn't fat? Or, what about the fat person that doesn't give a rat's behind what anyone else thinks of their body?
This is just wrong.
Posted by: Mags | Jan 18, 2008 12:17:15 PM
The concept is somewhat of a disconnect.
If you were targeting people who are overweight, why would you use toddler's t-shirt that no one, fat or skinny, would be able to fit into?
Posted by: Paul | Jan 18, 2008 3:24:03 PM
Bobby Mustbefat, I highly doubt this ad campaign is going to work. What it is going to do is remind the public that government intrusion into our private lives (my body is not public property and YOU don't have the right to tell me what to do with it) is rampant and tiresome.
And how about using your negative energy to treat all people with dignity and respect? Or would that be asking you too much? I take it your brain can only process simple stereotypes.
Posted by: Sarah | Jan 20, 2008 9:04:39 PM
What Amber said.
"If shaming people REALLY made them thin, there wouldn't be a single fat person in America. Just saying."
Let's all repeat it until everyone GETS it.
Posted by: m | Jan 20, 2008 9:42:36 PM
"If shaming people REALLY made them thin, there wouldn't be a single fat person in America. Just saying."
No, see, you just haven't been shamed enough yet.
Or parted with enough of your delicious fatty dollars yet.
Viva la shame!
Posted by: Eli | Jan 21, 2008 3:47:14 AM
"I never knew fat people were so violent."
---If all models on TV where fat, and all celebrities where telling you to gain weight, and there were hundreds of informercials saying "are you tired of being thin? Try FatEnhance4000 and gain 100 pounds" and people constantly ridiculed you for being thin, you'd have violent fantasies as well.
For the record, I am not fat, I am average. But nowadays even being average is not enough, everyone is expected to look like a goddamm G.I. Joe or a Barbie doll.
And I'm sick of it, it's nothing but size conformism. If everyone was skinny, the world would be very boring.
Posted by: Bobby | Jan 21, 2008 5:29:08 PM
Fat people are fat because they eat too much. Just saying. Dont blame it on your "metabolism."
Posted by: emily | Jan 22, 2008 7:32:25 PM
boring but HOT!
Posted by: | Jan 22, 2008 7:33:40 PM
