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Optical illusion augments Wonderbra boobs
You don’t see too many optical illusions in advertising. But when they are employed, it’s usually for a noble cause—like making a woman’s boobs look bigger, as in this homemade Wonderbra spot. Sony Bravia did a few optical-illusion print ads recently, too. |
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I think we can agree that any time of the day or night, any day of the week, any time of the year, SOMEBODY somewhere is working on a Wonderbra ad or spot -- for real, for spec or for a student book. Right now. Even as you read this. There should be a whole separate awards show category for these things.
Maybe someone will publish a book . . .
Posted by: Woody Hinkle | Jan 9, 2008 12:45:22 PM
If you're a student, it looks very bad to have a wonderbra spot in your book, unless you did it at an internship for an agency with that account. The same goes for condoms.
Posted by: Bobby | Jan 9, 2008 6:26:42 PM
you two boobs, you know..., that optical illusion, use the two finger touch pad and shake the screen up and down fairly quickly. You see the fan now?
Posted by: | Jan 10, 2008 1:01:48 PM
What about this is an illusion? There's a spiral, and then there's boobs. wtf?
Posted by: | Jan 11, 2008 4:41:52 AM
http://commercial-archive.com/node/142255
The guys who created this have a really bad attitude, check out what vitriol they spew in the comments on adland.
Posted by: | Jan 12, 2008 11:54:56 AM
This is cool! Good idea! Very original!
Posted by: Internet Marketing Consultant | Jan 12, 2008 5:16:28 PM
It's actually not very original, this (moving) optical illusion spiral is a classic trick, and has been used in advertising before as well. Here's an example:
http://www.youtube.com/watch?v=06-T7jEtRC0&feature=related
Posted by: Dabitch | Jan 14, 2008 8:51:53 AM
(also in print probably thousands of times before, like the Bravia campaign adfreak's Tim Nudd links. Heck, I even had a campaign based on optical illusions in my student portfolio before I grew up.)
Posted by: Dabitch | Jan 14, 2008 8:53:34 AM
