Reebok’s Kool-Aid shoe: what a stinker! How many times have I muscled my way to the hole and, hanging off the rim as the backboard gloriously shattered around my head, wished that my sneakers smelled like grape Kool-Aid? The answer is zero, since I’m barely 5-foot-5 and don’t play basketball. Even if I were 6-foot-5 and did play basketball, however, the answer would be the same. Even though Reebok and Kool-Aid (there’s an obvious match!) have joined together to create scented footwear, I’m afraid I’m still not interested. Consider: In a pickup game among 11-year-olds, who’s going to get beaten up? The kid whose shoes emit the sweet scents of lemon-lime Kool-Aid, that’s who. Oh, according to Brandweek: “The soles of the shoe depict Kool-Aid’s iconic Kool-Aid Man.” Thus ensuring that you’ll get pounded in the locker room, too. —Posted by David Gianatasio

January 30, 2008 in Footwear, Gianatasio, Reebok | Permalink

Comments

---

That would look really stylish with a black death shroud.

Posted by: lightninglouie | Jan 31, 2008 6:59:39 PM

theese r so so serious!!! i love em and i think they should do evey pouch color i will or im going to buy every color

Posted by: balla: naptown,md | Feb 4, 2008 12:06:29 PM

OMG. those are the greatest. ii want them in CHERRY.
<33

Posted by: sammi | Feb 7, 2008 3:05:50 PM

oh my god!!

i have these!!

there really comfy.... i got em for a dance thing and i always wear en to skool now

Posted by: kelli | Mar 19, 2008 8:18:02 PM

The writer of this article is an dumas (if u know what i mean) these shoes arent b-ball shoes and never were. If Nike came out with them it'll be the greatest idea since sliced bread.

Posted by: Marcus Sills | Mar 21, 2008 6:45:10 PM

OMG!!!! i have the yellow ones....these shoes are buck!!!!! i was the 1st one to wear them at my skool...these shoes are hard!!!!![[as in cool...lol]]

Posted by: April | Apr 4, 2008 12:18:21 AM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.