Rolaids warming up for Gossage tribute ad?

Hey, Rolaids: It’s time to crank out an ad featuring Rich Gossage, who was elected to baseball’s Hall of Fame on Tuesday—only the fifth relief pitcher to make it to Cooperstown. Rolaids has long linked itself to the bullpen as sponsor of the Rolaids Relief Man Award (which Gossage won in 1978 while pitching for the Yankees), so the brand ought to make the most of this rare occurrence.

—Posted by Mark Dolliver

January 8, 2008 in Dolliver | Permalink