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Sometimes, four eyes are better than two Belgium seems to be ahead of the game when it comes to optician advertising. Here’s a clever print ad for a Belgian optician, by LG&F in Brussels. (See three more executions after the jump, via Spare Room.) And here’s another interesting ad in the category, by Belgium’s BBDO Proximity, featuring a sales letter designed in the form of an eye-test chart. (Via Coolz0r.) —Posted by Tim Nudd

January 31, 2008 in Nudd | Permalink

Comments

Brilliant! Great way to get people to buy glasses who may not even need them. I love this campaign!

Posted by: anon | Jan 31, 2008 11:23:15 AM

simple, but so right. the only problem is taht everybody(in advertising) in belgium remembers the ad, but nobody remembers the brand...

Posted by: | Jan 31, 2008 11:34:08 AM

It's negative, right, against lasik?

I love it.

Posted by: Nancy | Jan 31, 2008 11:57:46 AM

I mean, love is a really strong word. Can I at least state my objections to unnecessary lasik as a public service announcement?

Posted by: Nancy | Jan 31, 2008 12:31:04 PM

Nice. I could really see those as T-shirts.

Posted by: D.W. | Jan 31, 2008 2:56:25 PM

The first two are kinda annoying, in that they insinuate that the white-collar, abstract professions on the left are somehow superior to the blue-collar professions on the left. How very pretentious.

Posted by: SwineFactory | Jan 31, 2008 4:02:32 PM

*White-collar, abstract professions on the RIGHT... my bad...

Posted by: SwineFactory | Jan 31, 2008 4:03:24 PM

and sometimes 2 mouths are better than one...

http://www.funnyordie.com/videos/7a478717a1

Posted by: blenderfux | Jan 31, 2008 4:18:52 PM

wait, this isn't about eyes at all, this is something about self-psychiatry, right...

Unter vier Augen must be close enough to the Flemish.

Posted by: Nancy | Feb 1, 2008 1:27:26 PM

Brilliant :)

Posted by: badjuk | Apr 22, 2008 4:32:54 AM

Funny, but its also a shame that there's only one option for the woman and its only about sex.

Posted by: AHW | Apr 22, 2008 6:56:17 AM

Ja... no me di cuenta que es anuncio de anteojos... bah!... lo que causa admiración es el prejuicio que tenemos por la apariencia....

Posted by: [in]sane... | Apr 23, 2008 12:11:57 PM

ah...status anxiety

Posted by: lurgid | Apr 23, 2008 4:46:23 PM

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