Sweden to make war on sexist advertising
It’s a good thing Austin Powers made all those Swedish stewardess jokes when he did, because they’re none too fond of that kind of talk these days—in fact, Sweden is considering a ban on ads that feature sexist content. Anything “with a commercial aim” that’s “construed as offensive to women or men” falls under the ban, which would go into effect in early 2009 if passed into law. I almost hope they go for it. Sure, it would effectively end all sex-based marketing in the country, but 2008 will be way more fun for us, with every Swedish ad firm flocking to get it out of their systems this year. They can start with this Posh/Becks story as inspiration.
—Posted by David Kiefaber
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January 18, 2008 in Kiefaber | Permalink
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Comments
The same standards that may be passed into law are - in principle - already enforced by an industry watchdog organisation. The major difference for the advertising industry would be the scope of the consequences...
Posted by: Kurre | Jan 22, 2008 9:50:22 AM
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