Eat the fish before it smacks you senseless Captain D’s seafood may taste OK, but it has some anger management issues. In a pair of new ads, an office drone who’s eating a burger and a couple who’ve ordered pizza get “tailsmacked” by a giant orange fish, who would prefer it if you’d eat his fried brethren instead. (Also, do not laugh around the fish, as it only sets him off more.) There’s a Web site, too, where you can upload photos of yourself and receive the same abuse. Proceed to Captain D’s at your own risk. The campaign is by Goodness Mfg, led by former Crispin execs. —Posted by Tim Nudd

January 31, 2008 in Nudd | Permalink

Comments

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Is this from those former Crispin guys over at Goodness MFG?

Posted by: joseph | Jan 31, 2008 12:06:41 PM

Yes, indeed. Just added that note.

Posted by: Tim Nudd | Jan 31, 2008 12:10:01 PM

pretty bad. but i'm sure they'll work well against the 11-13 immature teen target.

Posted by: pete shotton | Jan 31, 2008 1:12:56 PM

Hokey smokes, that's bad.

Maybe not Wendy's bad or Taco Bell bad. But pretty damn close.

Posted by: Rex Morgan, M.D. | Jan 31, 2008 2:38:14 PM

These is bad... by Captain D standards.

Posted by: Dean | Jan 31, 2008 3:00:33 PM

I think it's funny.

Posted by: John Reid | Jan 31, 2008 3:33:47 PM

And so the Crispin spin-off backlash begins.

Posted by: Rex Morgah, Ph.D. | Jan 31, 2008 4:00:00 PM

what you can't see won't hurt you:

smack to the guys using stubble as a pheromone instead of spinning off some copies in a spray.

Posted by: Ariel | Jan 31, 2008 4:38:14 PM

Good Lord, it's Rex Morgah, Ph.D., my evil twin!

Hate to disillusion you, o diabolical doppelganger, but there's no backlash here. That commercial would've sucked big time no matter who did it.

Posted by: Rex Morgan, M.D. | Jan 31, 2008 4:44:07 PM

If this work came out of Crispin, everyone would think it's great. Luckily, we can now see that the emperor has no clothes. What a piece of junk.

Posted by: | Jan 31, 2008 4:55:55 PM

A mission statement like, "We want to make brands famous and the industry nervous" makes me sad to work in advertising.

Posted by: MarcoPolo | Jan 31, 2008 5:37:38 PM

You guys gotta think about it, the goodness guy's didn't pitch the fish company ads with 15 seconds of food shots in them.. clearly this is a client that's running the show and paying the bills,... maybe, at least i hope so...

Posted by: | Jan 31, 2008 6:42:36 PM

If that's the case, then why send out press releases and put it on adcritic?

I think they think it's the old Little Caesar's bit: forgive the gratuitous food shots because it's funny. Except Little Caesar's ads were funny.

Posted by: yikes | Jan 31, 2008 6:55:35 PM

We should at least gives these guys props for having the sacks to start their own agency.

Posted by: Paul | Feb 2, 2008 12:36:38 AM

I've been in a cave for the last 5 months. These are hilarious.

Posted by: Kenny | Sep 6, 2008 5:50:57 PM

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