Which agency will have the breakout year?
—Posted by Brian Morrissey |
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Hi. I'm the President of Amalgamated. And, I just wanted to let the other 3 agencies that are separating themselves form the pack know that we will be spending the day stuffing the ballot box on adweek.com,
Posted by: Charles Rosen | Jan 18, 2008 12:03:01 PM
why aren't 72 and sunny on the list. too far from NYC?
Posted by: fair and balanced | Jan 18, 2008 12:17:18 PM
I call foul.
JSD&R Marketing & Communcations in Holmdel NJ isn't on your list when they've CLEARLY been bucking trends with some of their latest Val-Pak insert work. You know the ones with those cute Panda mailing labels? Well I think they're adorable, very creative, and they have had an impressive 3.2% ROI.
Not eveything that's breakout has to come out of glamorous New York City, you know.
Posted by: Maryanne | Jan 18, 2008 12:26:22 PM
Hey,I hope that last comment wasn't in an ironic fashion. There are hard working people out there designing, outputting and shipping valpaks® to all corners of America saving middle and lowerclass familys 10's of dollars a week. Please Rebute yourself Marryanne.
Posted by: terryanne | Jan 18, 2008 1:40:00 PM
I'm afraid irony has not reached Holmdel yet. It left Williamsburg a few months ago and has since been delayed in the LES due to lack of GSP toll fares.
Posted by: Maryanne | Jan 18, 2008 1:59:07 PM
yeah nitro and s. frog have really been setting the world on fire with that great stuff they did for..um...eh...ah...you know!
Posted by: fair and balanced | Jan 18, 2008 2:40:50 PM
What does colonial Virginia have to do with any of this? Is there a big Valpak® community there as well? They have quite an array of Williamsburg Past and Present Outlets, hotel and rest stop pamphlet designs that could compete.
Posted by: terryanne | Jan 18, 2008 4:03:09 PM
Why is R/GA on that list? They just go voted digital agency of the year. Is that not enough for a "breakout"? Tough crowd over there at Adweek.
Posted by: Timmy | Jan 18, 2008 4:40:57 PM
Timmy,
R/GA was Adweek's Digital AOY last year, covering its work in 2006. (Our new Digital AOY comes out Feb. 18.) Since it has positioned itself as "the agency for the digital age," it is conceivable that it would 'break out' in 2008 by winning lead agency assignments.
Posted by: Brian Morrissey | Jan 18, 2008 5:12:01 PM
What's the deal with these hip agencies named after buzz words? What happened to the classic "my-name-on-the-door" like Crispin, Wieden or Goodby? Not hip enough?
Posted by: Somebody | Jan 18, 2008 6:28:22 PM
we're an industry absorbed by our reflections and shiny objects. hope the clients don't see this going on--might get a glimpse of what they're paying for when you're on the clock. get back to creating something inspired and perhaps the reward of recognition will come in time...
Posted by: Narcism | Jan 18, 2008 7:00:31 PM
C'mon "Narcism" we're just a few mid 30 year olds trying to have some fun.
Posted by: terryanne | Jan 18, 2008 7:32:35 PM
This list is totally NYC-centric
Strawberry Frog was my vote for most overrated agency. I can't name one thing they've ever done, and i'm quite the advertising addict.
Posted by: peanut gallery | Jan 19, 2008 5:21:26 PM
I love the Strawberry Frog strategy. Give yourself a weird sounding name, but deliver the most ordinary type of creative. That way a CMO can feel all "edgy," but in the end, he's just approving the normal kind of crap that he would have gotten from any other lame agency. Bravo Strawberry Frog. Quite the branding coup.
Posted by: thatguy | Jan 20, 2008 7:38:54 PM
"What happened to the classic "my-name-on-the-door" like Crispin, Wieden or Goodby? Not hip enough?"
---Not everyone who starts an ad agency needs to see their name on the door. Sometimes a weird name is easier to remember than "Johnson, Berkowitz and Smith Advertising." We're not lawyers, for christsakes. We can call ourselves anything we want.
Posted by: Bobby | Jan 21, 2008 11:56:14 AM
