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Body parts argue over bottles of Coke Zero Wieden + Kennedy Amsterdam cranks up the absurd-o-meter with a batch of amusing new Coke Zero spots (here, here, here and here), in which an eye, a pair of tongues, a finger and a brain bicker about their respective sensory experiences of soda. The eye, who’s French, looks down on the loutish British tongues, who, because they’re blind, think they’re drinking regular Coke rather than Coke Zero. The Jabba-like brain crawls in and scolds both sides for giving him a headache. And the finger, who’s a stoner, first complains that the bottle label isn’t written in Braille, then resorts to a “Pull my finger” joke, which is turning out to be popular in advertising this year. Via Advertolog. —Posted by Tim Nudd

February 28, 2008 | Permalink

Comments

I thought Crispin handled Coke Zero.

Posted by: Manny Handler | Feb 28, 2008 10:45:47 AM

This campaign is from Europe, via Wieden Amsterdam.

Posted by: Tim Nudd | Feb 28, 2008 10:53:27 AM

Ah. That would explain it. Thanks, Tim.

Posted by: Manny Handler | Feb 28, 2008 11:39:22 AM

Just to alleviate any confusion, Crispin Porter Bogusky creates Coke Zero advertising for the U.S. market and Wieden and Kenedy creates Coke Zero advertising for some international markets. Both do great work on a number of different brands for The Coca-Cola Company. Thanks.

Posted by: Susan from Coke | Feb 28, 2008 5:05:15 PM

let's not kid ourselves.

this vs. "we outta sue ourselves"

there's no comparison. please tell me you're kidding.

Posted by: rojo | Feb 29, 2008 6:51:40 PM

is it just me or is there somthing slightly unsavory about wk sucking the coke pipeline so eagerly?

coke ain't nike. wieden is the new bbdo. maybe that's they way of the world. and nobody really cares anyway...so shut up voices in my head!!!

Posted by: the voices again!!! | Mar 2, 2008 10:22:00 PM

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