Damn it, you WILL watch the commercials
ABC and Cox Communications are developing an on-demand service that would let viewers watch the network’s shows whenever they want, but also disable their ability to skip commercials. It’s a Big Brother-esque move that doesn’t apply to Big Brother, which is a CBS program. It would apply to ABC fare like Lost (still popular) and Desperate Housewives (slipping fast). ABC and Cox say consumer response to a pilot program of the system has been positive, naturally. They didn’t ask me, so I’ll share my response here: It sucks. Unless, of course, the network is remaking Married By America. For a program of that caliber, enduring a few commercials is a small price to pay. Though as I’ve mentioned elsewhere, I’d mainly use TiVo to record sports. And maybe for AdFreak research. Look, just climb off my back, OK?
—Posted by David Gianatasio
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February 25, 2008 in Gianatasio | Permalink
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Comments
Here's a better idea that doesn't require any technological acrobatics...why don't clients insist on making commercials people DO want to see?
Fire the planners.
Sack the VP, Assistant Associate Account Execs.
Banish the focus groups.
Long live the Creative Department.
Posted by: | Feb 25, 2008 1:23:38 PM
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