EA gets inspired by eHarmony commercials

Electronic Arts has some fun spoofing the eHarmony.com campaign in a collection of new spots promoting its Burnout Paradise driving game. See a bunch of the ads here, in which couples laugh about how they found compatibility largely through “T-boning” and “rear ending” each other (in the game). According to EA, “with furious online gameplay and the dimension of ‘mugshot swapping,’ this seamless open-world is fertile ground for meeting new people fast ... real fast.” Dr. Neil Clark Warren would not approve.

—Posted by Tim Nudd

February 15, 2008 in Nudd | Permalink

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Sadly, you're going to be rear-ending other dudes. I doubt there are many women playing Burnout. It's still a funny spot.

Posted by: thatguy | Feb 15, 2008 8:29:42 PM


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