Human-skin substitute gets ad campaign
 Ads for a human-skin substitute may sound like something out of Total Recall, but a Canton, Mass.-based company called Organogenesis has indeed launched a direct-to-consumer push for its living-cell-based Apligraf product. The work is decidedly restrained, contrasting wound care circa 1974 (antibacterial ointments and bandages) with an Apligraf patch, touted as “advanced therapy for wound care today.” The product is intended for the treatment of foot sores and leg ulcers, so it won’t help turn you into an entirely new person—yet. But given our looks-centric, hyper-competitive society, such claims—and commercials with bikini models—can’t be far behind. It would be the first campaign ever using skin to sell skin.
—Posted by David Gianatasio
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February 19, 2008 in Gianatasio | Permalink
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Comments
'human-skin substitute' is a bit misleading. this stuff is actualy made from human skin. baby boy foreskins to be exact. just another way for people to make money off doing cosmetic surgery on baby boys.
Posted by: | Mar 28, 2008 12:38:44 AM
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