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Little Bit o' Luck has big creepiness factor
The New York Lottery has launched a campaign in NYC that you'd practically have to leave town to avoid. It’s plastered all over the subways and is airing on the local TV networks, advertising the lottery’s Take 5 game—whose odds, apparently, are stacked so favorably toward the player that all you need is “a little bit o’ luck” to win. In the campaign, “Little Bit o’ Luck” comes to life as a short, balding dude with thick glasses, whose head is freakishly out of proportion to his body (a gimmick that’s becoming more popular in the wake of Elf Yourself) but who gets more than a little bit o’ love from the ladies. Comedian Brett Gelman reportedly plays the character, but may not be proud of that fact. |
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Not just in NYC. We have it upstate in Albany, too. On tv all the time, and now in the newspapers.
Posted by: Ryan | Feb 19, 2008 5:05:50 PM
Nice! I thought I was the only one who hated these commercials. I don't know who does the ads for NY Lottery but they are almost always horrible. Years ago they used to be okay with the boxing announcer theme, but they killed that concept by doing it way too much. Anyway, NY Lottery consistently has the lamest commercials. This little bit of luck campaign is horrible.
Posted by: Larry B | Feb 25, 2008 1:55:28 PM
I like the little bit of luck guy. He's awesome...I'm thinking about starting to play the game because he's so cool.
Posted by: Tom | Mar 4, 2008 12:13:02 PM
I love the Little Bit of Luck guy. He's adorable!
Posted by: Reads The Paper | Mar 4, 2008 5:32:16 PM
i think LBL IS AWESOME, not just because im 6 FOOT TALL,but he is funny and has one of the best advertising VOICES around.
Posted by: fred | Mar 6, 2008 10:15:53 PM
LOL lots of luck
Posted by: jo | Mar 6, 2008 10:47:31 PM
little bit of luck is the creepiest, worst ad campaign ever. it makes me want to kill myself, with help from dr. z.
Posted by: adam j. sontag | Mar 12, 2008 9:04:51 AM
Little bit of luck is funny as all hell!
Posted by: Catherine | Mar 13, 2008 10:55:03 AM
Great ads are one that stick in your memory, this defineately does. It could only be creepy if you lack imagination & a sense of humor.
Posted by: Joe | Mar 29, 2008 1:34:28 PM
I love this ad. Hats of to NY Lottery
Posted by: Chuck Pennington | Jun 6, 2008 7:43:31 AM
I don't care who the actor is, I loath this ad campaign.
Posted by: Sharon | Jun 9, 2008 3:49:23 PM
Even creepier is that you can have "Lil' bit of luck right on your desktop!! PC or MAC!!
http://www.nylottery.org/ny/nyStore/cgi-bin/ProdSubEV_Cat_405_SubCat_337562_NavRoot_300.htm
Posted by: Patrick | Jun 10, 2008 12:33:12 PM
This guy kicks ass
Posted by: Anonymous | Jun 17, 2008 7:35:49 PM
Yes, I think the ads are creepy, but more to point-- I just don't GET them?
There is this little guy whose name is, etc., and he is supposed to bring you luck? Huh? I just don't understand what he has to do with the Lottery or winning or anything.
Posted by: Steve | Jun 26, 2008 1:20:09 PM
you should make a bobble head of the little bit of luck guy
Posted by: laura | Oct 8, 2008 9:21:53 AM
Who is the beautifull woman who says in one of this commercials: Iam taking you home?
That is a reaaaaaallllll beauty.
I really want to know who she is?
I have a crush in her.
Posted by: Reader | Oct 24, 2008 6:58:39 PM
I LOVE the little bit of luck dude! Those expressions are priceless. NY Lottery finally got it right this time after years of the worst commercials known to man
Posted by: Joyce | Feb 10, 2009 8:00:00 PM
Little Bit of Luck is Great! I can't believe all the negative comments. I want to see this actor in person. Go Little!
Posted by: Western New York | Mar 12, 2009 9:14:26 AM
I would like to smack little bit of luck right in the mouth..put that tongue in and shut your mouth you shit .
Posted by: DPNY | Mar 15, 2009 4:53:58 PM
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Susan
Posted by: Susan | Sep 9, 2009 8:18:30 AM
