South Carolina set to make this guy angry What does South Carolina have against Chicago? The state's Department of Recreation Parks and Tourism next week launches a four-week “guerrilla marketing blitz” called Time to Thaw, a campaign covering downtown Chicago streets and parking garages. This already sounds ominous, the kind of marketing mischief that you’d call in sick just to avoid. And you’d be right. The effort includes: 360-degree elevator wraps “that literally put passengers inside South Carolina locations”; phone kiosks in which the handsets have been refitted with conch shells; and a wall of hand dryers in the Grant Park North lobby that read, “Press button for warm South Carolina breezes.” There’s actually more, but why go on? It’s already too awful for words. When the wind chill hits 20 below and the trains won’t run because the tracks are caked with ice, more than a few Chicagoans might be tempted to make use of those beach-motif phones to call down south and share their thoughts about the campaign. (Contact the Bounce Agency at (864) 271-8340. They’re proud of their work and can’t wait to chat with their friendly neighbors from the frosty north.) —Posted by David Gianatasio

February 15, 2008 in Gianatasio | Permalink

Comments

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Sounds like an interesting idea to me, David. Not sure why it would make anyone angry. Sounds kinda fun.

I usually agree with you though.

Posted by: brad | Feb 15, 2008 1:45:42 PM

Hmmm.

Non-traditional thinking. Tightly integrated media that creates an experience. And a pitch that the product can pay off.

I gotta agree with Brad.

This is good stuff.

Posted by: Sean T | Feb 15, 2008 2:02:25 PM

I am in Chicago right now freezing my butt off. Give me a warm breeze and I'll take it.

Posted by: Chicago guy | Feb 15, 2008 10:12:48 PM

I gotta say that I like this campaign. I'm up here in northern Indiana, and it's 8 degrees. Would a reminder about the additional 61 degrees available to me South Carolina get me to hop on a plane? Maybe, and that's enough to call this a pretty good idea.

Posted by: Anthony Juliano | Feb 16, 2008 9:12:15 AM

we love ya man.

Posted by: beverly | Feb 17, 2008 12:19:25 AM

i'm in chicago now and it is cold...and i'd love to get away to the warmer weather. gotta say I like this idea.

Posted by: Renee | Feb 17, 2008 10:04:49 AM

I think we're all gonna have to agree to disagree. This is pretty clever. I'm in Duluth, Minnesota and I sure could use a warm SC breeze as well.

Posted by: Tomasz | Feb 18, 2008 6:59:37 PM

The phone thing sounds pretty cool. I'd have to see it, but it sounds like a nice simple thought to me.

Posted by: Jim P. | Feb 19, 2008 11:40:45 AM

This stuff is actually pretty dead-nuts on. With windchill, right now, Chicago is at a frosty 0 degrees. weather.com says it's supposed to be 70 in Hilton Head, SC tomorrow. See you at the airport.

Posted by: Standup | Feb 19, 2008 4:37:26 PM

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