Unscrew yourself for brighter days ahead
 "Unscrew America" could work as a slogan for most of the remaining presidential candidates. But it's been snapped up by GSD&M Idea City for a pro-bono campaign aimed at getting Americans to unscrew their old lightbulbs and replace them with energy-efficient ones. The youth-friendly Web site, UnscrewAmerica.org, features a jittery land- and skyscape with comically named sections like “The high cost of awesomeness” and “Personal economics, or ‘Suck it, Earth!’ ” TV spots are due by the end of the week. For now, the “videos” section is limited to footage of a kangeroo playing the Australian national anthem on a keyboard guitar—Australia having already banned the sale of incandescent light bulbs.
—Posted by Tim Nudd
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February 12, 2008 in GSD&M Idea City, Nudd | Permalink
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Comments
I've come up with a new slogan: Instant bandwagon, just add jump.
Are these the same energy efficient light bulbs now rumored to cause skin cancer? Not sayin it's true, just sayin.
Posted by: debberdoo | Feb 13, 2008 1:17:59 PM
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