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'Untraceable' ad now a twisted dead thing Considering the plot of the movie Untraceable (serial killer broadcasts his murders online, and kills people faster as more people visit the site), we could have expected a pretty violent marketing campaign to match. But Universal Pictures in the U.K. apparently outdid itself with a Facebook page that showed a grisly video of someone being tortured, and some lovely accompanying prose which read, “This guy is going to die. You want to see his stinking flesh burn and bleed and blacken? Until he’s some twisted dead thing? This is what you want. And I’ve filmed it especially for you. The more fans I get, the more I’ll show.” The page has been pulled, but Universal seems pleased with the effort anyway. Says Neil Wirashina, the studio’s director of international advertising media: “We were looking to promote a reaction, and we have definitely achieved this.” —Posted by Tim Nudd

February 28, 2008 | Permalink

Comments

Untraceable was a Sony movie. Where do you get this shit? www.killwithme.com was the site that was pulled. Check your facts...

Posted by: Silly AdFreak | Feb 28, 2008 1:18:48 PM

No, actually, www.killwithme.com was not pulled. It's still live. The Facebook page was pulled, and that was put together by Universal, which is the U.K. distributor for the film.

Posted by: Tim Nudd | Feb 28, 2008 1:35:27 PM

It was pulled. Yes the site is still live, but nothing pointed to the site, ever. So, yes, its created and hosted, but no one will ever find it without knowing about it. Fucking British news. The movie already came out here and sucked.

Posted by: Silly AdFreak | Feb 28, 2008 1:40:25 PM

Nothing pointed to the site except the trailer, you mean.

http://www.youtube.com/watch?v=OLYo5tMylQM

And if you prefer American press, here's the story from Variety...

http://tinyurl.com/2vk4dy

Posted by: Tim Nudd | Feb 28, 2008 1:48:34 PM

The youtube clip is a scene from the movie genius. The site on the movie is called killwithme.com, but no advertising or promotional material featured the website as was originally planned. They felt that the site was too graphic and the story never broke because it wasn't leaked for publicity reasons like the UK version, you puppet.

Posted by: Silly AdFreak | Feb 28, 2008 1:57:17 PM

I'm not sure what's unclear here. Universal put up a Facebook page to market this movie. The page got pulled for being too graphic. That's what this blog item was about.

As for the killwithme.com site, I don't know how widely it was or wasn't promoted in other materials, but it's in the official trailer. That's what that YouTube clip is.

Posted by: Tim Nudd | Feb 28, 2008 2:18:32 PM

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