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What not to do while driving your Renault
 In addition to celebrating penguins today, we're also keeping an eye (but only one eye) on ads featuring people with serious vision problems. Yesterday, we had the MasterCard guy whose one wandering orb threatens to saddle him with credit-card debt. Now, we have these creepy ads from Publicis in Rome promoting the Renault Scénic, which apparently comes fitted with a PlayStation Portable device—not, you would think, the best idea if safe driving is the goal. The headline is “Drive or play,” but as these characters demonstrate, the stronger urge might be to drive and play.
—Posted by Tim Nudd
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February 22, 2008 in Nudd | Permalink
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Comments
The idea is a stolen one. It has been done (the other way around; one eye looking up) to promote the Megane CoupeConvertible...
Additionally, it is sad that Renault lets their agency do something like this, and go against their equity of being a safety-advocate...
Posted by: WTF | Feb 26, 2008 4:06:02 AM
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