Coke snags prime seating at Fenway Park

Coca-Cola is sponsoring a 412-seat luxury section of Fenway Park, home of the world champion Boston Red Sox. Seats are “$75 a pop” (per the not-so-punny Boston Herald), and the area will feature a 42-by-15-foot LED Coke logo that could theoretically be used to beam signs stolen from opposing teams directly into Manny Ramirez’s head. It’s just a matter of time before marketers sponsor individual seats at sporting events based on the Web habits of ticket holders. For example, if automakers know you’re shopping for a new car, they could display ads on LCDs placed on the backs of the seat facing yours. You know that day’s coming. Ah well, anything’s preferable to sitting in a sticky seat drenched with Coke, which is how my trips to the ballpark usually work out.

—Posted by David Gianatasio

March 4, 2008 in Gianatasio | Permalink