Don't drive distracted, says distracting ad

A billboard in Wisconsin warning motorists not to get distracted while driving is itself getting criticized for being too distracting. “When I tried reading every word on that sign, I started leaving my lane,” says one driver, in a report from the local TV station. Saatchi New Zealand recently did a more creative safe-driving billboard campaign, which showed a succession of family snapshots on roadside ads clustered closely together. “Don’t let your life flash before you,” said the final boards. “Slow down.”   

—Posted by Tim Nudd

March 27, 2008 in Nudd | Permalink