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Jamie Lee Curtis goes to bat for Activia How oddly appropriate that Jamie Lee Curtis, the aging "scream queen" who helped upset the stomachs of a generation in gory horror hits from the ’70s, is starring in a new campaign for Dannon’s Activia that “encourages Americans to think, talk and care about digestive health.” In the past, the brand’s commercials have been downright bizarre. This new spot is almost shockingly sedate (Curtis talks right into the camera), though it does maintain the penchant for oddly off-kilter elements with the ugly green sofa and that slap-happy “Ac-TIV-i-AHH!” jingle. (Look out, Jamie Lee! The killer’s hiding under the couch! And he’s constipated!) Activia was last spotted on the receiving end of a deceptive advertising lawsuit. The complaint contends that Activia and DanActive are “ordinary yogurt” and asks Dannon to issue $300 million in refunds. Hopefully Curtis got paid upfront. Remember the last scene in Halloween, when Donald Pleasance looks outside for Michael Myers, only to find … BAM! It’s still cool 30 years later. —Posted by David Gianatasio

March 3, 2008 in Gianatasio | Permalink

Comments

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I loved the green sofa. I would love to buy one just like it.

Posted by: Karen | May 16, 2008 2:32:34 PM

I guess she has a nice body, but activia can only do so much. She could pass for 8-10 years older. Not a great face anyway. Only daddy helped get her into any movie spotlights, only to sink into a bad commercial.

Posted by: | Aug 8, 2008 3:12:19 AM

Activia is poison to some people's system. It is for mine. Today I found several blogs that show I am not the only one who got extremly sick from this product. It is not safe, not gentle and can be very painful and harmful to some. How she could support this product without any warning label is sad. I guess some people will do anything for money. Just sad.

Posted by: Barbie996 | Apr 27, 2009 7:57:09 PM

Okay, I know somewhere there's a web site that helps you find out how to buy products seen onscreen, like that green couch. I want one just like it! Anybody know the web site I'm thinking of?

Posted by: Snarla | Nov 8, 2009 11:53:00 AM

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