« Change your clothes, feel like a superhero | Main | Brandeis brains start spreading the news »

Keith Richards joins Louis Vuitton campaign

Keithrichards Keith Richards has been photographed by Annie Leibowitz for the latest Louis Vuitton ad, and his involvement in the campaign makes sense—if you’re selling leather bags, why not hire one, too? See the full photograph here. The copy (not visible in the photo, for some reason) reportedly reads: “Some journeys cannot be put into words. New York. 3 a.m. Blues in C.” Antoine Arnault, head of communications for Louis Vuitton, tells the Daily Mail: “This is the first time ever that Keith Richards has participated in an advertising campaign of any sort, and it is hard to imagine a more compelling embodiment of a personal, emotional journey.” A possible alternate copy line: “Never forget the journeys you can’t remember.”

—Posted by Tim Nudd

March 5, 2008 in Celebrity endorsements, Fashion, Louis Vuitton, Nudd | Permalink

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

I think it is a pretty big stretch to have Keith in a Vuitton ad. I associate glamour and luxury with Vuitton, not snorting your father's ashes. But I do love their new long ads they show during Anderson Cooper. They are intriguing and caught my eye.
http://themoogie.typepad.com/weblog/

Posted by: Kay | Mar 5, 2008 1:57:04 PM

Hum sorry but I really don't see how Keith can connect to LV. At lease for Gorbatchev we could imagine that after the socialism era he went to make some money in the West but please Keith Richards ! Who's next ? Fidel Castro?

Posted by: Che Guerilla | Mar 6, 2008 8:43:59 AM

How can you not imagine keith using Vuitton?! I would like them to do the inside of my car and thats just for a ten minute drive, and then my craft nook and closets and you cant imagine luggage.

Posted by: | Mar 6, 2008 9:18:51 PM

And.. What is more glamorous than being a rock star for fifty years and touring the world with your own personally designed luggage by Vuitton?!

Posted by: | Mar 6, 2008 9:54:17 PM

Keith has indeed been involved in many campaigns, albeit behind the scenes with music.

Here's the first time: Rice Krispies, 1964.
http://wheresmyjetpack.blogspot.com/2006/09/snap-crackle-pop-til-you-drop.html

Posted by: Jetpacks | Mar 7, 2008 4:37:55 PM

this guys a living legend and a fucking legend, i laugh when people freely crack jokes at his expense, do it in his presence, i dare you, you'll get fucking clobbered and he'll keep on doin his thing and you'll return to your mail room job feeling like a cunt. long live keith

Posted by: boingo | Mar 10, 2008 11:56:10 AM

This was a brilliant idea. Keith by Annie? C'mon you guys, it doesn't get better than that. If you don't get it, I'm afraid it's a case of pearls before swine. Bravo to LVMH for taking risks. Keith has been, and always will be the very best in his class. It's a very cool ad.

Posted by: George | Mar 28, 2008 2:44:27 AM

Keith is timeless. LV could not have picked a better model.

Posted by: april | Mar 31, 2008 7:09:04 PM

Hmm... the chord he's playing is a A7. Not something you'd be playing as part of "Blues in C". Is this LV's agency just not checking or did Keith tell them this as a subtle gag.

And I'm not sure whether that ES355 would fit in that LV case. Doesn't look wide enough to me.

Posted by: David Glover | Apr 17, 2008 10:27:58 PM

and they just released the online journey of Keith Richards:
London by Keith Richards.
it's about 20 minutes of film divided in 8 chapters, in which keith talks about the heath, soho in the 60s, Dartford where he was born (and his house), etc...

check it out at:
http://journeys.louisvuitton.com

Posted by: fred | Apr 26, 2008 12:26:12 PM

Re April's comment March 31. Maybe unusual, but the A7 chord could be a part of a jazzed-up blues in C. It would be part of a turnaround toward the end of the 12-bar blues progression:

C7 / F7 / C7 / C7 / F7 / F7 / C7 / A7 / D7 / G7 / C7 / (G7) /

Posted by: Pete | Apr 28, 2008 4:53:11 PM

April smokes a lot of crack, there I said it and now it's out in the open. For a C blues Keiff is playing a C-5addb9/A but who really gives a fuck!!! what kind of pedantic panty waste says he's playing such and such. The fact it YOU WISH you could get heaps of cash for playing whatever chord for an advertisment.

Posted by: | Jun 13, 2008 11:19:56 AM

Keiff would be honoured to warmup before a show using this amp

http://members.optusnet.com.au/eyes.only/vj_mods_3/vj.htm

Posted by: eyesonly | Jun 13, 2008 11:22:30 AM

Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.

 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.