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Mrs. Butterworth in full-speed selling mode
—Posted by Tim Nudd |
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March 24, 2008 | Permalink |
Comments
I wish Geico would just stop: no more talking gecko and no more "celebrity translation" spots. Both are so tired.
Posted by: Fornya | Mar 24, 2008 9:19:06 AM
It's great to see this co-branding becoming a success.
When we set about to bring back Mrs. Butterworth, rather than create something original, we stuck with a tried and true formula that works just fine for us: The old product timeline.
Here's to that thick, rich and buttery taste!
Posted by: Andy & Randy | Mar 24, 2008 10:34:43 AM
Saw this spot for the first time last night on television. Really, I'm disappointed with the Martin Agency this time around. It was almost creepy. Who's next the Jolly Green Giant?
Posted by: jaymu | Mar 24, 2008 10:38:09 AM
One word. Brilliant.
Posted by: Roy | Mar 24, 2008 11:21:45 AM
Jolly Green Giant wouldn't be so bad. I think this is just the commercial version of a Harvey Birdman episode.
Posted by: Editz | Mar 24, 2008 12:31:21 PM
Geico has me so confused -- cavemen or gekkos or celebrity translations or what? I can't keep up.
Posted by: Woody Hinkle | Mar 24, 2008 2:20:23 PM
part of this spot is totally racist.
Posted by: me | Mar 24, 2008 2:30:26 PM
If you watch the ads as they're meant, on TV, the Caveman, Gekko, and Celebrity Translations all run on different programs. Each campaign targets a specific demographic, all with one underlying message, 15 minutes could save you 15 minutes or less. You'll rarely if ever see a celebrity translation running within the same show as Cavemen. They know who they're aiming for, and their growth suggests they're hitting the target.
Posted by: | Mar 24, 2008 2:57:12 PM
Racist? Are you confusing Mrs. Butterworth with Aunt Jemima? Get your syrups right. This spot is hilarious and inventive!
Posted by: Devin | Mar 24, 2008 3:39:37 PM
Mrs. Butterworth at the end was genius. I love it when people can just loosen up and make a piece of entertainment that sells.
Posted by: Tim | Mar 24, 2008 6:19:26 PM
Um, Devin, Mrs. Butterworth was modeled after a famous Black actress. Get your syrups right, dude.
Posted by: Uncle Ben | Mar 25, 2008 12:17:18 AM
Hmmm. Because she looks white and sounds white I always thought she was white. Like everyone's favorite grandma. Ooops. Like every white person's favorite grandma. Dang it, now I'm sounding racist. But you are right. After all, it's in Wikipedia so it must be true.
Posted by: Devin | Mar 25, 2008 10:18:33 AM
