Schweppervescence is back with a burst

Schweppes Along with cravability, the other five-dollar word we've learned today is Schweppervescence, which refers to the ability to absorb a direct water-balloon hit to the face without flinching in a Schweppes commercial. The ad, filmed in super-slow-mo, is from George Patterson Y&R in Australia. Via Advertolog. UPDATE: As Cathy notes in comments, Schweppervescence has been around for a while. Since 1946, in fact.

—Posted by Tim Nudd

March 3, 2008 in Nudd | Permalink

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Beautiful film, but I thought it was a Sony Bravia spot.

Posted by: Voice of Reason | Mar 3, 2008 10:46:20 AM

I believe that Shweppervescence originally dates to the 1970s, if not 1960s. Getting to the bottom of it sounds like a job for Tom Messner.

Posted by: Catharine P. Taylor | Mar 3, 2008 10:46:40 AM

I believe that Shweppervescence originally dates to the 1970s, if not 1960s. Getting to the bottom of it sounds like a job for Tom Messner.

Posted by: Catharine P. Taylor | Mar 3, 2008 10:47:30 AM

I agree, very beautiful imagery, but I would have never guessed this was a Schweppes spot.

Posted by: Andrea | Mar 3, 2008 1:08:43 PM

This is a perfect example of how a technique is used and then "borrowed" again and again in the industry. This spot is just an adaption Malcolm Venville's "Kill The Gun." I guarantee this spot would not have existed if that one hadn't.

Posted by: juan | Mar 3, 2008 10:20:18 PM

Bullshit, Juan. This spot is simply a ripoff of every hi-speed footage montage ever uploaded to youtube, most of which contain hundreds of shots of water balloons bursting.

Yes, it's creative "thievery," but you've got your sources all wrong.

Also, go fuck yourself.

Posted by: dutycalls | Mar 4, 2008 1:32:43 PM


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