Visa: for when you're stranded and naked

After just two years, Visa has shed its first pan-European brand message of "Love every day" in favor of the new tagline, "Love every naked man sprinting through the desert." Alright, so the line is actually "Life flows better with Visa," but the new positioning will probably get less notice than the bare buttocks featured in Saatchi & Saatchi London’s kickoff spot, which begins airing Monday in the U.K. It’s a nice ad with a clever backstory, but it seems like you could launch a “flow” campaign with something a bit more epic. Via Nitmesh.

—Posted by David Griner

March 21, 2008 in Griner | Permalink