A good day to haul out environmental ads

It's Earth Day! Did you know that, did you know? (I sound like Spike Lee: “Do you know? Do you know?”) Starbucks, one of many corporation that are marking the occasion with good deeds, is donating a nickel to Conservation International for every purchase made today with one of the store’s credit cards. For every $10 donated, the company will plant 10 trees in Chiapas, Mexico, where they grow lots of coffee beans, and shady trees would presumably be much appreciated. Here’s a press release from 2004 that blasts Starbucks and CI for “eco-imperialism” and attempting to “control the market.” That was four years ago. Ancient history. Starbucks sells Paul McCartney CDs now. And they’re planting trees in Mexico. It’s all good. I bought three lattes this morning! I’m stoked! It’s Earth Day! Let’s plant tree in Chiapas! I’m crashing hard when this coffee buzz fades, but who cares!

—Posted by David Gianatasio

April 22, 2008 in Gianatasio | Permalink