'Assy' finds backseat driver in Toyota Scion

Toyota's Scion has signed on as the exclusive sponsor of Assy McGee, an animated show on Adult Swim about a cop who’s a real ass—and not in a CSI way. Assy is literally an exposed posterior on legs. Who fights crime. No, I haven’t seen the show. Like all sane adults over 30, I gave up on popular culture around the time South Park stopped killing Kenny. TV Week reports: “During each Assy episode this season, which kicks off April 6, a mock commercial for Scion will appear [that lampoons] those local auto dealer spots with the loud-mouthed pitchman. Only in this spot, the loudmouth is Assy, who makes a gassy pitch. It ends with the tag ‘Don’t make me run your ass over.’ ” Wasn’t that Volkswagen’s line right after “Drivers wanted”? OK, I’m actually over 35—and no comments about the “sane” part either. Show Assy some respect, people!

—Posted by David Gianatasio

April 4, 2008 in Gianatasio | Permalink