Häagen-Dazs, Goodby saving the honeybee
We didn't expect the folks at Häagen-Dazs, of all people, to lead the charge for honeybee preservation, but they’ve employed videos (like the one above, from Goodby, Silverstein & Partners and Psyop) and a Web site, helpthehoneybees.com, that alert you to their plight. Apparently, bee pollination is necessary for the production of a lot of Haagen-Dazs’ premium ice-cream flavors, which is why they care enough to do all this, and the fruit of their efforts is a new flavor: Vanilla Honey Bee. They’re also pledging to donate money to pollination research programs. My cynical side wonders how much of their concern is heartfelt, but as far as ice cream flavors go, it’s a good thing they aren’t worried about unchecked methane buildup. —Posted by David Kiefaber |
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April 24, 2008 in Goodby, Silverstein, Häagen-Dazs | Permalink |
Comments
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I don't think it's cynical, as honey bees are crucial to many of Haagen-Dazs' ingredients. Even if it's not heartfelt, it's wallet-felt.
Posted by: yikes | Apr 24, 2008 1:39:44 PM
Our bees are up 125% for the last 3 years running. CCD, happened 2 years ago, and most of the keepers affected are well on their way to a full recovery. This little piece of advertising oversight, cites an article from a year ago, referencing 2 surveys conducted a year before that.
And this is new news?
Thanks Haagen Daz
Posted by: Informed | May 6, 2008 12:36:23 PM
