Huggies sees workplace full of big babies

This Huggies ad from JWT might have worked better if they'd dressed babies up in business clothes and let them toddle around to their heart’s content. As it is, it looks like someone put horse tranquilizers in accounts payable’s coffee machine. I also now have to picture an office full of thirtysomethings wearing Huggies because they’ve lost bladder and bowel control as well as equilibrium. Was this the inspiration?

—Posted by David Kiefaber

April 4, 2008 in Diapers, Huggies, JWT, Kiefaber | Permalink

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True.
However, I think I speak for aficionados of attractive women in tight-fitting business attire everywhere when I say the shot of the woman on top of the desk bending forward toward the telephone ranks as the most sensual shot in any spot in recent memory. 10 to 1 the outtakes of that one scene are alive and well in digital form on some very happy person's computer, and I have one word for that person: YouTube. Please. (OK, two words.)

Posted by: however | Apr 4, 2008 6:18:41 PM

I agree with babies in buisness clothes.

Posted by: Rebecca | Apr 7, 2008 11:37:50 AM


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