More talk about ethics from Liberty Mutual
As content and commerce continue to merge, it's no surprise that conversations about ethics—which once drove op-ed pieces and columns in the print-media world, which is now rapidly shrinking—these days take place in paid advertising. Hill, Holliday fashioned this push for Liberty Mutual, headlined, “You just witnessed a purse snatching...” Issues of personal safety, right and wrong, are diagramed for our consideration. (Click the image to enlarge.) It’s part of Liberty’s “Responsibility. What’s your policy?” campaign. The insurance company recently sparked some heated debate for buying Google ad keywords related to the suicide of ad exec Paul Tilley. Ethical conduct has always been a matter of opinion; ultimately, the marketplace decides. That’s the marketplace of ideas—which, despite our best intentions, has never been entirely free. Though our ability to choose a course of action still is. For now. So, you just witnessed a purse snatching. What would you do?
—Posted by David Gianatasio
|
|
April 21, 2008 in Gianatasio | Permalink
|
Comments
funny, most consumers view insurance agents as essentially being purse snatchers.
Posted by: HighJive | Apr 22, 2008 1:54:55 AM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
