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Shop at Wal-Mart, or the Earth bites it

I've heard people complaining about these new "green" ads for Wal-Mart, but you really have to see them yourself for the full effect. Sure, Wal-Mart’s been talking about cutting down on its planet-raping for a few years now, but is this how you sell it? With each preachy TV spot, the call to action is, “If every Wal-Mart shopper, all 200 million of us, bought one of these, then the Earth would cease its inexorable descent into a strip-mined wasteland.” So, instead of showing that it’s following through on serious, long-term corporate commitments to eco-friendly practices, the company is just tossing the job back in the consumer’s lap. The ads get extra demerits for smug delivery, forced natural backdrops and a blatant rip-off of Israel Kamakawiwo’ole’s beautiful “Somewhere Over the Rainbow.” Check out the other two spots after the jump. Via Ads of the World.

—Posted by David Griner

April 16, 2008 in Griner | Permalink

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If Wal-Mart wanted to be green they'd accept CF bulbs for recycling. Most of these things (and the mercury they contain) will wind up in landfills and eventually pollute millions of gallons of groundwater.

Posted by: | Apr 16, 2008 11:14:37 AM

Buying the same amount of stuff, or more of it helps destroy the world.

Carrying 'green' products, if actually environmentally friendly etc. is better than not, but buying much less crap is far better still.

Consumerism = the end of our species if nothing is done.

Posted by: Oh come on | Apr 16, 2008 7:31:06 PM

Wal-mart, green!? Just who do they think they are kidding? So they got a good deal on a lot of compact florescent bulbs-a great deal of corperate pockets will be lined with the profits off this crap while LED lights are a much better alternative.

Posted by: crassfrazier | Apr 18, 2008 3:29:36 PM

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