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Smoking causes odd deformities in friends

The New Mexico Department of Health's anti-teen-smoking campaign features the exceedingly basic theme “Bad things can happen.” In the ads, bad things do indeed happen, but they don’t make a lot of sense. In the spot above, one guy sprouts antlers, while another guy turns into a lion. In another spot, a third guy suddenly grows sausage-link arms. What’s more, it’s the smokers’ friends, not the smokers, who find themselves afflicted. None of which seems to offer a persuasive argument against lighting up. 

—Posted by Tim Nudd

April 22, 2008 | Permalink

Comments

Seriously? This commercial is ridiculously stupid. Did they let teen smokers create them?

Posted by: Stephanie | Apr 22, 2008 1:11:48 PM

I'm all for bizarro advertising (hello Starburst!), but you're right...this doesn't make much sense.

Posted by: bored guy in office | Apr 22, 2008 2:32:47 PM

Yeah, this must be consumer-generated crap-tent.

Posted by: Bob | Apr 22, 2008 3:08:59 PM

If a New Mexico agency did it, it's the best I've seen out of NM yet! Well done!

Posted by: hurley | Apr 22, 2008 5:53:50 PM

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