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White Gold goes to 11 in 'Got milk?' effort Finally got around to checking out Goodby, Silverstein's new "Got milk?" campaign featuring White Gold, the fake rocker who prefers milk to the bevy of stronger drugs presumably available to him. Adweek wrote about the campaign here, and Adverganza has been following the developments here and here. A bunch of White Gold videos have been posted to this YouTube channel, and the site itself (which crashed my Firefox) describes the White One’s stylings as “milk-otestical” (or possibly “milk-tastical”) which sounds disturbingly like “milk testicle.” White Gold’s guitar is even filled with milk, for onstage replenishment, and fans will be able to celebrate the guy’s entire catalog when it hits iTunes in the coming days. —Posted by Tim Nudd

April 9, 2008 | Permalink

Comments

I think they lyrics are "milk-tASTICAL"

Posted by: addy | Apr 9, 2008 1:16:13 PM

Isn't this a direct rip of Intel's hard meets soft (http://www.intel.com/go/itgetseasier/index.htm) which is a rip of Tenacious D which is a rip of Spinal Tap?

Posted by: Angee | Apr 9, 2008 1:57:22 PM

Oh, this is good stuff. I want a White Gold tour t-shirt.

Posted by: agency guy | Apr 9, 2008 1:59:17 PM

How will this site drive sales or integrate into a larger campaign? The creative might be strong... but it's just not good marketing.
http://tinyurl.com/4x54pq

Posted by: Ross Popoff-Walker | Apr 11, 2008 6:07:12 PM

Ross, they're selling milk. They get the benefits of milk across to the consumer, at times with a heavy hand. If you don't know where to buy milk then the world is a sad-sad place indeed.

Posted by: It's milk. | Apr 15, 2008 3:49:20 PM

It's Milk, Sure they do a great job of making the commonplace exciting, but couldn't their campaign strategy be stronger? I'd love to hear your thoughts on my blog. -ross

Posted by: Ross Popoff-Walker | Apr 28, 2008 1:03:20 PM

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