A pregnant pause over at Baskin-Robbins

Bumpday_3 It's tough to know what to make of Baskin-Robbins' soft-serve promotion planned for this Wednesday that promises to turn “hump day” into “bump day.” From Brandweek: “Pregnant women will be treated to a free 3-oz. cup or cone at 1,000 select stores.” Wags might suggest that since the women are pregnant, hump day has already passed. But that kind of sophomoric humor wouldn’t fly here on AdFreak. If I were B-R, I’d keep some extra soft serve and mix-ins on hand. A full queue of frozen-dessert craving pregnant women will not be denied! And you just know one will go into labor and name the kid “Baskin” or “Robin.” Or claim to, in exchange in for a lifetime supply of free ice cream.

—Posted by David Gianatasio

May 19, 2008 in Gianatasio | Permalink

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BR should hold out for the whole shebang: Name the kid Baskin Robbins Smith or whatever.

Posted by: Jesse | May 19, 2008 1:53:00 PM

The only problem is, pregnant women are advised to avoid soft serve during pregnancy (along with undercooked meats, unpasturized soft cheeses, sushi, etc.) due to a risk of contracting listeria.

So I'm not sure just how many takers they'll have for this promotion. It's pretty clear the brains behind it have never been pregnant...

Posted by: Xina | May 20, 2008 5:36:35 PM

Xina nailed it.

Posted by: Dabitch | May 21, 2008 7:06:42 PM

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Posted by: enzf lqntfvm | Sep 24, 2008 7:44:12 AM


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