Ask your doctor today about ass effects

Aciphex There's nothing particularly funny about this commercial for the acid reflux drug Aciphex. Unless someone tells you they’re saying “ass effects,” and then you’ll never watch it the same way again. Via @parrotheader on Twitter.

—Posted by David Griner

May 2, 2008 in Freaky, Griner | Permalink

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Ok. There is no way this company didn't realize Achiphex sounds like Ass Effects. This was not a mistake.

Posted by: Stephanie | May 2, 2008 3:39:05 PM

Similarly, there's an ad for an insurance company, I don't know which, with people standing on red dots. The first time I saw it, I thought they were standing in a puddle of their own blood. So I laugh whenever I see it now, and think of the Don Hertzfeldt cartoon "Rejected." "My anus is bleeding!"

Posted by: Ryan | May 2, 2008 4:31:19 PM

Dave- What's sadder is that they likely spent several hundred thousand having one of those "naming companies" come up with Aciphex.

In my next life I am going to start one of those naming companies. They get paid mind-boggling amounts of money to come up with names like Accenture and Aciphex.

Posted by: Toad | May 3, 2008 5:40:15 AM

Hey wait, I've heard of Aciphex!
Richard D. James (aka Aphex Twin) put out some tunes under that name back in the days!
Rock on!

Posted by: Dr. Banzai | May 3, 2008 6:58:02 AM

I nearly wet my pants when I first heard the Aciphex TV commercial. ASS EFFECTS is what I clearly heard. Did no one catch this little gem before it was decided on?

By the way, I saw Uranus tonight.

Toooooo funny!


Posted by: Amanda Hugginkiss | Apr 20, 2009 4:47:56 AM

I just heard this commercial again and always laugh every time I hear it.

I picture a big board room with the marketing guy at the front and his whiteboard pitching the idea... too funny.

I thought it was for something that might replace Preparation H at first.

Posted by: Matt | May 12, 2009 8:43:01 PM


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