Be as oblivious as you like, thanks to Cabot

Fish Just how dangerous are earbuds and MP3 players? A tidal wave can sneak up on you while you’re listening to Moby, that’s how dangerous. Anyway, that’s my takeaway from this Euro RSCG spot for Cabot Stains. It was shot in Capetown, South Africa, though it uses CGI effects for the wave, so the shop could have saved gobs of money and shot it in Toledo. Kidding, the location was essential, I’m sure. There’s no stork, but check out that bad-ass toothy fish in the bowl at the end. Throw that monster back!

—Posted by David Gianatasio

May 6, 2008 in Gianatasio | Permalink

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That spot was about 28 seconds too long. Why do the creative credits only list Postaer and an agency producer? I guess it’s the role of a CCO to take on the few broadcast assignments at a mediocre shop. Postaer has only proven with this TV effort that he’s best suited for print work. It also seems dumb, given the recent tsunami and cyclone tragedies, to create a commercial that attempts to find humor in natural disasters. Boring and stupid.

Posted by: jr | May 6, 2008 11:20:22 PM


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