Cigarette ad offers a metaphor with teeth

Silkcut1 Over at The New York Times' Freakonomics blog, Ian Ayres presents a probing analysis of this cigarette ad, which he found posted around Athens, Greece. If the bulldog is the smoker, and the bone is the “Silk Cut” cigarette that he’ll face any risk for, then what does the alligator represent? What potentially fatal danger could a smoker possibly be willing to flout in the name of rich, smooth flavor?

—Posted by David Griner

May 28, 2008 in Griner | Permalink

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New warning on cigarette packs:

Smoking cause cancer, emphysema and potentially fatal alligator bites.

Posted by: adhack | May 28, 2008 3:11:46 PM

this seems like an exercise in reverse psychology... or... something. Hmm. Reminds me of the HUGE warnings on cigarettes I saw in Amsterdam: "SMOKERS DIE YOUNGER."

Posted by: caroline | May 28, 2008 3:45:24 PM

Seems like another codex to me.

One word: Seraphinianus

Posted by: Nancy MK | May 29, 2008 12:30:19 AM

Yikes. Stop messing with Paul Arden's perfection already.

Posted by: Dabitch | May 29, 2008 4:39:02 AM

hope my comment was not to surreal for all of you that liked to harp on me for that sort of thing, which gives me an idea for a drawing today.

Posted by: nmk | May 29, 2008 8:47:22 AM

I thought all smoke advertisements in europe had to show some sembelance of the risk or have those gigunda "this makes you DIE!!!" stickers on them...or I just could be smoking something else ;)

Posted by: glenn | May 29, 2008 2:36:28 PM


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