Copywriter totally sucks, gets decent job Seattle agency Creature has hired 35-year-old copywriter Yutaka Tsujino, formerly of Crispin Porter + Bogusky, based almost solely on the consensus opinion that the guy completely sucks. Jim Haven, co-founder and creative director at Creature, seems to have based his hiring decision mostly on this letter and on the Yutaka Sucks Web site. The latter features humorous anti-Yutaka testimonials, one of which begins: “Yutaka is the biggest scumbag I’ve ever been around. He stinks. I know all the ideas he has ‘come up with’ are something he ripped off from weird ads in Japan. You know Japan is a crazy country, so there is tons of weird shit he steals from. It pisses me off because our creative directors here think it’s funny but don’t take us seriously.” —Posted by Tim Nudd

May 7, 2008 in Creature, Nudd | Permalink

Comments

---

Ridiculous. The hiring manager should get the axe.

Posted by: TunaTacoGrande | May 7, 2008 5:57:18 PM

Lame gimmick.

Posted by: | May 7, 2008 11:40:20 PM

Not funny at all...

Posted by: kyle | May 8, 2008 1:35:24 AM

it's really sucks that shocking....http://NewsQuote.blogspot.com

Posted by: NotSucks | May 8, 2008 5:20:54 AM

i think that this is actually quite a creative way to stand out among a gazillion other resumes.

Posted by: kd10021 | May 8, 2008 1:37:32 PM

The last thing I saw from them was the red cup stuff...what's Creature been doing for the last 3 years that lets them afford a crispin dude?

Glad they're still in business!!!

Posted by: Mr. Sparkles | May 8, 2008 6:25:19 PM

creature sucks balls.

Posted by: | May 8, 2008 7:28:05 PM

creature = teabaggers

Posted by: | May 8, 2008 7:28:49 PM

dang, i love creature, this guy looks rad

Posted by: Andy | May 9, 2008 10:58:04 AM

I think it's pretty funny. I'd like to see his portfolio though...

Posted by: True | May 9, 2008 11:02:50 AM

made me laugh.

Posted by: | May 9, 2008 6:09:34 PM

not sucks indeed http://InspirationalCopy.blogspot.com

Posted by: ISee | Feb 4, 2009 4:11:12 AM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.