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Crocs are a scream in love/hate campaign Not long ago, MBT boasted that its ho-hum launch effort was "irreverent." But that adjective is probably better suited to Zimmerman Advertising’s new “What a Croc” campaign. Playing off the intense passions both for and against Crocs, the TV spots feature everything from a Don King soliloquy of praise to a guy screaming like a maniac at the “shoe.” Who knows, maybe he’s screaming because his feet got mangled in an escalator while he was wearing Crocs as a boy. The new ad campaign comes just as Japan is calling for a Crocs redesign “after complaints that the feet of children wearing the colorful plastic clogs have been injured on escalators,” according to the Associated Press. “The Washington Metro ... has even posted ads warning about such shoes on its moving stairways.” Maybe I'll go with the MBTs after all. I’ve gotten used to having all 10 toes. —Posted by David Gianatasio

May 14, 2008 in Gianatasio | Permalink

Comments

Nearly 20 years ago, Zimmerman was the first ad agency I showed my (pathetic) portfolio to. They were nice, gave me a tour of the agency and showed me the kind of work they did. It involved a lot of car dealer advertising.

I ran away screaming.

What a perfect little piece of irony that an agency that built its (original) reputation on "screamer" car dealer ads now has done something creatively disruptive by screaming.

The universe is a funny place.

Posted by: Sean | May 14, 2008 9:11:33 AM

Thanks but no thanks for your input. Too bad you forgot to mention, in your rant, that some Crocs have won the American Podiatric Medical Association's highest award. That's a pretty far cry from a few scarce escalator injuries, considering the millions of shoes sold, wouldn't you think? But, it's always nice to add a little sensationalism to hype up your blog, isn't it?

Posted by: Unbiased | May 16, 2008 12:19:37 PM

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