Is Dove's 'Real Beauty' not quite so real?

So, Dove reportedly improved the appearance of some of the models in its "Real Beauty" campaign. Pascal Dangin, a retoucher, told The New Yorker: “Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.” The focus right now seems to be on Dove’s underwear girls, but was the model in the “Evolution” spot touched up even in the before scenes? Scary. If the allegations are true, how about a grand gesture: Ogilvy gives back all those awards that “Evolution” won. Yeah, right.

—Posted by David Gianatasio

May 8, 2008 | Permalink