« One college's recruitment ads get personal | Main | ESPN's fantasy-sports drama is all too real »
Gamers suffer from 'projectile dysfunction'
Fake medical conditions are a pretty stale advertising idea, but adolescent males are still loving this new “projectile dysfunction” ad from Activision. The game’s players, afflicted by limp bullets, take a “nutricious and shootilicious” pill called Stroyent, allowing them to murder with abandon once more. Promotes Activision’s Enemy Territory: Quake Wars game. |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Brilliant!
Posted by: Jefferson | May 1, 2008 4:51:49 PM
Think so, too. I like it.
Posted by: chris | May 1, 2008 6:20:23 PM


