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Gamers suffer from 'projectile dysfunction'

Fake medical conditions are a pretty stale advertising idea, but adolescent males are still loving this new “projectile dysfunction” ad from Activision. The game’s players, afflicted by limp bullets, take a “nutricious and shootilicious” pill called Stroyent, allowing them to murder with abandon once more. Promotes Activision’s Enemy Territory: Quake Wars game.

—Posted by Tim Nudd

May 1, 2008 in Nudd | Permalink

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Brilliant!

Posted by: Jefferson | May 1, 2008 4:51:49 PM

Think so, too. I like it.

Posted by: chris | May 1, 2008 6:20:23 PM


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