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Iron Man torches Batman's viral marketing
There's some truly inspired repartee in this newest installment of the "I'm a Marvel, I'm a DC" parody series. This time, Iron Man and Batman exchange barbs over their big-budget movie adaptations, which are likely to serve as bookends for the summer blockbuster season. Personally, I’m just glad to hear someone—even if it is a sarcastic action figure—point out the labor-intensive, minimally rewarding nature of the viral marketing for The Dark Knight. “What they really want,” Iron Man says of young movie fans, “is to go on a three-hour scavenger hunt for a secret code that lets them wait six hours online to see the left shoe of an actor in a photo op taken by an on-set grip.” —Posted by David Griner |
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Reminds me of http://adsoftheworld.com/taxonomy/brand/heman_redux
Similar setup ;)
Posted by: ivan | May 2, 2008 5:19:40 PM
Seeing brands poke fun at themselves is always fun: they let consumers see they can take a joke but are still, in the end, getting people to see and talk about their products.
Posted by: Sonya | May 4, 2008 7:37:53 PM
Ha! Favorite line (next to the viral one you pointed out): Oh sorry kids, we couldn’t get in to see Kung Fu Panda. Let’s go watch the clown with an M-16 open fire on a school bus.
Posted by: D.W. | May 5, 2008 12:33:35 PM
